Massage Business Tools Part 1

As a massage therapist, I have suffered from a difficult economy. I love the clients I have and am appreciative for the business I do receive. It is always a challenge, fighting something out of your control, so all you can do is your best to make sure your clients are happy. This year, I did a bit of an experiment in helping me to achieve my clients happiness. I gave out preference sheets for them to fill out in hopes I would learn their likes, dislikes, and general concerns. I learned many things, but I am going to share with you some of the most common.

1.Talking during the massage-This is completely up to the client. A few minutes to enable comfort and help their nerves calm in the beginning of the massage is fine. If the client initiates conversation, I personally believe it is ok to have interaction, otherwise you would seem cold. But if the signs are definitely there, you as a therapist need to respect that. Everyone's experience is individual, and this is something that definitely needs to be respected.

2.Avoiding overwhelming aromas-Strong incense or intense aromatherapy should be avoided unless the client requests this. The room and sheets should smell good, and some room spray or a scented candle is fine, as long as it's not headache inducing. Unless you are aware of a clients preferences, avoid anything that might ruin your clients experience.

3.Cleanliness-Oily doorhandles? Overflowing trash? Hair down or unkept? Dirty fingernails? Clients notice all of these things. When I walk into a salon or spa, I notice everything, and it will determine whether I come back or not. Don't think your clients are ignorant to the small details.

4.Making Assumptions-Don't assume anything. Many of my clients that had seen other professionals hated that every little habit was made out to be the cause of their problem. When making suggestions, I have always given a multitude of solutions to possible problems. Giving a variety makes the client feel they have choices, and free will is a wonderful thing. Listen to your clients and learn.

5.Music choice-I like to have a variety of music available just in case. some of my clients prefer nature sounds, some like rock music, some like instrumental. If you know what someone likes, play it. It is not about you. Otherwise, have options. You might trigger something appealing for a client.

I see these practices done poorly and done correctly all the time. It makes a huge difference. Having a massage is a healing process. It requires trust from your client and confidence in yourself. Making your client happy is the number one priority, and I have faith that my clients are quite content. While I may not have 20 hours a week, the time I do have with my clients is precious, and I want this time to be sacred for them, not for me.